2017 Annual Conference Business Analysis Track

Poor requirements elicitation and elaboration is one of the top two reasons projects fail. The role of the business analyst in traditional project management and the practice of building and maintaining a high quality product backlog in Agile project management are key interests of contemporary project managers. This track focuses on practices and models for ensuring the right thing gets defined and delivered to project stakeholders.

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Matthew Douglass

douglass matthew

Matthew Douglass established the digital producer discipline at GRAYBOX by combining equal parts project management, business analyst, and accounts management with 5 heaping tablespoons of critical thinking. A dynamic speaker at industry events, Matthew's experience stems from his years developing digital strategies for and helping future-proof some of the biggest companies in the world.

Matthew manages a PMI Portland roundtable for digital PMs and producers. Also, as an advisor and strategist to PMOs, he helps businesses, and individuals build collaborative, happy, and productive teams capable of peak performance.

A graduate of Pomona College, Matthew is a devoted father, amateur chef, avid reader, and the Director of Professional Services for GRAYBOX, in that order.

The Producer

Companies are increasingly moving people into silos, departments, and organizations. A project manager's job is to coordinate cross-functionally across silos, but often the solutions they are implementing come from business analysts.

The International Institute of Business Analysis describes the Business Analyst role as "a liaison among stakeholders in order to understand the structure, policies and operations, and to recommend solutions that enable the organization to achieve its goals". In an increasingly digital world, solutions are progressively complex, as are the questions that inform them.                           

What if you could combine the disciplines of PM & BA to create a role that thinks critically about business problems and beyond the scope of any individual project? Who better to advocate for improvements than the person who has greatest visibility to the entire ecosystem? The future of the project management discipline is as an advocate, or “expert generalist” capable of deep insight across an organization. 

Presentation Outcomes:

  • Comprehend the steps to grow analytical skills to commensurate with your project management aptitude.
  • Create a vocabulary to own the analyst role and gain sponsorship in your organization.
  • Transition your voice from neutral mediator to a judicious advocate for clients, customers, and best practices.
  • Learn tactics to collaborate with a Business Analyst to make the most of a BA’s skill on a project.
  • Recommend comprehensive solutions that enable your organization to meet its goals.

Chris Lattig PMP, CSM, LSS Black Belt

lattig chrisChris Lattig PMP, CSM, LSS Black Belt, is the Manager of Strategy and Delivery at Kaiser Permanente Northwest, where he provides business intelligence and advanced analytics for the Data and Information Management Enhancement Team. Chris sets the overall strategic direction for the team, and directly manages its Program Team by providing project management, training, and communication services for the 70+ person analytics department.

Delivering Business Analytics in the Health Care Setting

This interactive presentation covers: team structure, intake and prioritization processes, strategic and tactical planning, and the use (and misuse) of Agile processes that allow a team to successfully fulfill thousands of new analytics requests every year.

Presentation Outcomes:

  • Identify and integrate the key elements of a successful analytics intake and prioritization process.
  • Understand define the key roles of strategic and tactical planning in driving business analytics success.
  • Discover the challenges of using the Agile methodology for business analytics.

Sabrina Rahn, MBA, PMP, PMI-PBA

rahn sabrina

Sabrina L. Rahn’s passion for project management has led to her to work toward industry improvements both in process and in team relations. She holds a MBA from Eastern Oregon University, and is currently pursuing her doctorate in Project Management from Capella University. She has received her Project Management Professional (PMP) certification, Project Management Business Analysis (PMI-PBA) certification as well as a Change Management certification from Prosci.

She is a Project Manager at Horizon Air in Strategic Management and Execution and has led software implementation and fleet induction projects there. Previously she worked at Blount International as a Global Initiatives Project Manager.

Adam Russell, MA

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Adam Russell is the Manager of Operational Analytics at Horizon Air and holds a Master’s in Economics from the University of California-Irvine. Adam has focused his career on deriving actionable business insights from data. He is skilled in creating traditional business intelligence dashboards, as well as using more advanced statistical modeling and predictive analytics. Prior to joining Horizon Air, Adam worked as a Data Analyst for the mutual fund trade association and was a professional online poker player.

Using Data Modeling in Problem Solving - Case Study Presentation

with Sabrina Rahn and Adam Russell

Together, Sabrina and Adam will present an airline industry case study and discuss how to use data modeling as a business analytics tool when managing projects. They will describe the process they used to select the best tool for evaluating flight delays and how to use data modeling through regression analysis. Their presentation will also explain how to share results with a leadership team, in a format that is easily understandable and serves as a call to action.

Presentation Outcomes:

  • Discuss a real-life industry example of data modeling
  • Understand how to effectively simplify and communicate results to leadership teams
  • Identify factors to consider when selecting data modeling tools

Charlie Tang, MBA

tang charlieCharlie Tang is a Business Intelligence Analyst at Blount International, with experience in continuous improvement in manufacturing, teaching and applying lean concepts. Charlie is a Portland State University graduate with a degree in Biochemistry, and received an MBA from Marylhurst University.

The Journey into Business Intelligence

Growing companies are beginning to understand how important data is and how it can be leveraged to gain a competitive advantage. While there are many reference guides and examples that focus on the technical implementation of Business Intelligence, it is rare to find one that details the "business" side of Business Intelligence.

Presentation Outcomes:

  • Understand the required foundation needed to implement Business Intelligence
  • Recognize obstacles to the implementation of Business Intelligence
  • Apply problem-solving skills to overcome common obstacles

Speaker information by track

Keynote  |  Strategy  |  Leadership  |  Technical  |  Agile  |  Business Analysis


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